America On-Tap


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Situation


America On Tap serves up hundreds of craft beers in sampling glasses around the country. As a company, they needed a full brewery and beer list, updates and special offers leading up to the event.

Task


Create an app that would guide the beer connousiur around the event. Further engagement will creates visitors for vendors, guide their customers, add ad revenue, and increase sales..

Action


User Flow Task Analysis was created to determine exactly what content the user needs to be guided to. Wireframes were created along with low fidelity prototypes to understand the user journey.

Results


The beer festivals are fully integrated with the app allowing users to get alerts, full brewery and beer lists, updates and special offers leading up to the event. This has increased sales and advertising.

Detail Screens